Privacy policy

Last updated: January 19, 2026

ALA Hats operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), to provide you, the customer, with a curated shopping experience. ALA Hats is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understand this Privacy Policy.

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PERSONAL INFORMATION WE COLLECT

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you. Personal information does not include anonymized or de-identified data.

Depending on how you interact with the Services, we may collect the following categories of personal information:

• Contact details such as your name, billing address, shipping address, phone number, and email address.
• Financial information such as payment method, transaction details, and payment confirmation (payment details are processed securely by third-party payment providers).
• Account information including login details, preferences, and settings if you create an account.
• Transaction information including products viewed, added to cart, purchased, returned, or exchanged.
• Communications with us, including customer support inquiries.
• Device and usage information such as IP address, browser type, and interactions with the Services.

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SOURCES OF PERSONAL INFORMATION

We collect personal information from the following sources:

• Directly from you when you place an order, contact us, or interact with the Services.
• Automatically through cookies and similar technologies when you browse our website.
• From service providers such as Shopify and payment processors who assist in operating our store.

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HOW WE USE YOUR PERSONAL INFORMATION

We use your personal information to:

• Fulfill orders, process payments, and deliver products.
• Provide customer support and respond to inquiries.
• Communicate with you about your orders and account.
• Improve and optimize the Services.
• Send marketing communications by email or SMS if you have opted in.
• Detect and prevent fraud or unauthorized activity.
• Comply with legal obligations.

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SMS & MARKETING COMMUNICATIONS

If you opt in to receive marketing communications, including SMS messages, we may send you promotional texts about products, drops, and offers. Message and data rates may apply. You may opt out at any time by replying STOP.

We do not sell or share your phone number with third parties for their own marketing purposes.

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DISCLOSURE OF PERSONAL INFORMATION

We may share your personal information with:

• Shopify and trusted service providers that help operate our store and fulfill orders (such as payment processors, shipping providers, and analytics services).
• Legal authorities if required to comply with applicable laws or legal processes.
• Business partners solely as necessary to provide the Services.

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RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information submitted through the Services may be processed by Shopify in accordance with Shopify’s Privacy Policy.

To learn more, visit: https://privacy.shopify.com

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We use cookies and similar technologies to improve site functionality and analyze traffic. You can manage cookies through your browser settings.

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CHILDREN’S PRIVACY

The Services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal information from children.

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DATA SECURITY & RETENTION

We take reasonable measures to protect your personal information. However, no method of transmission over the internet is completely secure.

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

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YOUR RIGHTS

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, or delete your data, or to opt out of certain marketing communications.

You may exercise these rights by contacting us using the information below.

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CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

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CONTACT INFORMATION

For questions about this Privacy Policy or our privacy practices, please contact us at:

support@alahats.com